VIVA GLAM celebrates 30 years of lipstick activism
MAC has pledged to donate one million pounds to UK and Ireland charities in 2024, to commemorate 30 years of its iconic VIVA GLAM campaign. To celebrate this milestone year for the pioneering beauty campaign, four lipstick shades are available once again and on a crusade to promote “equality for all”. The three core shades have been renamed and have a delicious new addition, to represent the expanded four pillar mission. VIVA GLAM I is now VIVA Heart, VIVA GLAM II is VIVA Planet, VIVA GLAM III is VIVA Empowered…
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