Champion of queer fashion, Swedish-German brand Lazoschmidl, has teamed up with photographer William Baker for their new calendar, featuring their S/S 20 collection in shots unique to each month.
The brand is known for defying convention and breaking fashion norms, all whilst maintaining a strong queer aesthetic, and their latest collection is no different. Josef Lazo and Andreas Schmidl have designed a ‘rebellion’ against the high school social archetypes of jocks and geeks in a campaign dripping with 90’s nostalgia.
The calendar heavily references such stereotypes, but combines them with tongue-in-cheek homoeroticism and neon pops of colour, ultimately presenting a fetishized version of these old tropes.
Their designs are the result of fashion and literature meeting, as their work is developed from creative writing and featured in their self-published fanzine. Lazoschmidl’s pieces have been adopted by a number of queer artists including Troye Sivan, and was most recently worn by Harry Styles in his video for Lights Up.
Get your Lazoschmidl calendar and fanzine here.
The post Lazoschmidl serve 90’s heart-throb vibes with their new calendar appeared first on Gay Times.
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Author: Lewys Davies